Shipping Is Not Done

Once during a call, a customer walked me through a problem they were stuck on. Halfway through though, I had to interrupt them.

"We built that." I said, "Six months ago". Well, no I didn't mention "Six Months ago" That was me repenting.

Their face lit up. Problem solved.

But in my head I kept thinking — SIX MONTHS. Six months they worked around this. Six months of value sitting there unclaimed.

We shipped it. Watched the Dashboard. Numbers moved. Just not the way we expected.

We had strong signals when we prioritized that problem, but we shrugged and moved on to the next thing that was also giving us strong signals. Probably to repeat the whole thing again 🤷🏼‍♂️

Just because you have solved the problem, does not mean that the problem is solved for your customers.

Shipping is not done. Done is when the customer's behavior changes.

Everything before that is just work in progress.